Can Develop a Brand from Scratch
I create brand identities from initial ideas to final layouts. I develop guidelines and brand books and ensure that the brand team adheres to them.
Possess Knowledge at the Intersection of Multiple Disciplines
I have a passion for lettering and calligraphy and can create illustrations. I am capable of simple motion design in After Effects and have some experience in web design.
Have Experience in Various Industries (HoReCa, Retail, Clothing, Food, Investing, Jewelry, Beauty, FMSG)
During this period, I have freelanced with small startups and spent several years with mid-sized retail and HoReCa businesses. I have worked for Sela, Befree, Tucano Coffee, СИКАПС, DesignWise and other.
Well-Versed in Multitasking
In the past couple of years, I have been responsible for design in 45 coffee shops across Europe. I oversee the design department's operations, maintain design quality, and manage deadlines. I have substantial experience working in the B2B segment and understand the intricacies of coordinating work within a large team. As a Senior Designer, I develop and implement design concepts for Tucano Coffee end-to-end integrations and lead design projects from concept to completion. I collaborate closely with cross-functional teams, including product managers, customer success teams, and other designers, to bring innovative design solutions to life.
Skilled in Organizing Ideas into Processes
I have initiated and executed 12 seasonal product promotional campaigns. This includes ideation, creating key visuals, preparing for photoshoots, providing guidelines and overseeing the photographer and retoucher, implementing designs, and preparing and adapting creative assets for advertising and social media.
Primary Work Experience in Product Design